Rooted in Research. Designed for Daily Life.
Every ingredient we use has a purpose: protecting enamel, balancing your oral microbiome, and supporting long-term health.
Now that’s science you can smile about.
NOBS Toothpaste is the clear choice.
Dentist-formulated
We sought out to solve our own sensitivities; now loved and trusted by millions.
Powered by n-HA
A non-toxic alternative to fluoride, without the sacrifices you're used to.
High Xylitol
The gold standard for oral microbiome balance, including the cavity-causing bacteria.
Clinically Backed
We have the receipts. Studying our products is a pillar of the NOBS brand.
No BS Ingredients
Free from parabens, sulfates, titanium dioxide, fluoride, or artificial dyes.
Travel Friendly
No more messy tubes, or TSA giving you issues at security. Travel with confidence.
Tired of tooth sensitivity, cheap plastics, and mystery chemicals?
NOBS was designed to make oral care easier, cleaner, and smarter.
Many of our customers say the difference is immediate...
Don’t take their word for it. Try NOBS and see if it works better for you.
How is this different from regular toothpaste?
Think of it like dehydrated toothpaste: Chew, brush, rinse. No tube, no mess. Dentist-designed with 5% nano-hydroxyapatite for enamel support, gentle foam, and plastic-free packaging.
Safe IngredientsNo MessNo Bad StuffPeriod.
- GRABA TAB
- CHEW THE TAB
- WET YOUR TOOTHBRUSH
- BRUSH TEETH
Oral care doesn’t have to be complicated.
NOBS proves it.
Remineralizing
NOBS contain 5% nano hydroxyapatite, proven to remineralize enamel without disrupting your oral microbiome.
Pregnancy Safe
NOBS ingredients provides the safest oral care for pregnant women.
Transparency
We list our ingredients clearly for every product we make. Even if it's a word you can't pronounce, we explain why we use it.
Fluoride Free
Ditch fluoride, but not the protection. Nano hydroxyapatite will keep your teeth safe and healthy longterm.
Travel Friendly
Flex on TSA when they reach for your toiletries. NOBS don’t apply to the 3.4oz limit.
Safe Ingredients
13 simple ingredients. We have nothing to hide! Scroll down to browse our entire ingredient list.
50.000+ 5 Star Reviews
Collapsible content
What does NOBS mean?
It means exactly what it looks like: no bad stuff. We don't use harsh surfactants or abrasives, we avoid plastic use as much as possible, and our messaging is transparent and authentic. We stand for effective, dentist-developed oral care.
How long does shipping take?
Shipping typically takes 3-5 business days. You will receive an order confirmation email when your order is placed, and you will later receive tracking information once your order is shipped.
Where do you ship from?
All orders ship directly from our U.S. fulfillment center to ensure fast, reliable delivery.
Do you ship internationally?
At this time, we only ship within the United States.